Arc. Sanusi Waziri Gumau

HOD

Welcome to the Department of Marketing

The Department of Marketing was established in 2009.  The Department programmes were initially run in the Department of Business Administration and Management.  With the establishment of the Marketing Department in 2009, the National Diploma and Higher National Diploma Programmes are run by the Department.  Both the ND/HND Programmes were fully accredited by the National Board for Technical Education (NBTE).

 

 

Headship

The Department has been headed by the following:

  1. Mr. S.A. Asen 2009 – 2011
  2. Mal. Mohammed Lawal Inuwa 2011 – 2018
  3. Mr. Vincent Eke 2018 – Date

The programmes:

  1. National Diploma Higher
  2. National Diploma
  3. Diploma in Purchasing & Supply.

Contact Information

marketing@fptb.edu.ng

 

Programs

 

s/nProgramme of Study
1Higher National Diploma in Marketing
2National Diploma in Marketing
3Pre-HND Marketing

Entry Requirements

 

TBD

Courses

 

Higher National Diploma in Marketing - HND I

Semester 1

s/nCourse CodeCourse TitleCourse Unit
1ACC 314BUSINESS FINANCE I3
2BAM 315QUANTITATIVE ANALYSIS2
3GNS 301USE OF ENGLISH III / COMMUNICATION IN ENGLISH2
4GNS 324SOCIAL PSYCHOLOGY2
5GNS 331BIOLOGY3
6MKT 311LEGAL ASPECT OF MARKETING 2
7MKT 312SALES MANAGEMENT2
8MKT 313AGRIC. MARKETING2
9MKT 412MANAGERIAL ECONOMICS I2

Semester 2

s/nCourse CodeCourse TitleCourse Unit
1ACC 318ADVANCED COST ACCOUNTING3
2ACC 323BUSINESS FINANCE3
3BAM 327RESEARCH METHODS3
4EED 323ENTREPRENEURSHIP DEVELOPMENT I2
5GNS 302COMMUNICATION IN ENGLISH IV2
6MKT 321INDUSTRIAL MARKETING2
7MKT 322DISTRIBUTION MGT & LOGISTICS2
8MKT 324MARKETING PLAN. & CONTROL I2
9MKT 427MANAGERIAL ECONOMICS II2

Higher National Diploma in Marketing - HND II

Semester 1

s/nCourse CodeCourse TitleCourse Unit
1ACC 417MANAGEMENT ACCOUNTING I3
2EED 413ENTREPRENEURSHIP DEVELOPMENT II2
3GNS 401COMMUNICATION IN ENGLISH II2
4MKT 323PRODUCT. DEVELOPMENT2
5MKT 411INTERNATIONAL MARKETING2
6MKT 413MARKETING COMMUNICATION I2
7MKT 414BEHAVIOURAL ASPECT OF MKT G.2
8MKT 416MARKETING RESEARCH I2

Semester 2

s/nCourse CodeCourse TitleCourse Unit
1ACC 426MANAGEMENT ACCOUNTING II3
2BAM 417SMALL BUSINESS MANAGEMENT2
3GNS 402LITERARY APPRECIATION AND ORAL COMPOSITION2
4MKT 421INTERNATIONAL MARKETING2
5MKT 422MARKETING PANNING & CONTROL II2
6MKT 423MARKETING COMM. II2
7MKT 424MARKETING PROBLEMS & CASES3
8MKT 425PROJECT3
9MKT 426MARKETING RESEARCH II2

National Diploma in Marketing - ND I

Semester 1

s/nCourse CodeCourse TitleCourse Unit
1COM 111COMPUTER APPRECIATION2
2GNS 101USE OF ENGLISH2
3GNS 103USE OF LIBRARY2
4GNS 127CITIZENSHIP EDUCATION I2
5MKT111FUNDAMENTALS OF MARKETING3
6MKT112BUSINESS MATHEMATICS I3
7MKT113PRINCIPLES OF LAW2
8MKT114PRINCIPLES OF ECONOMICS I3
9MKT115PRINCIPLES OF ACCOUNTS I3
10MKT116INTRODUCTION TO BUSINESS2
11MKT117INTRODUCTION TO SOCIAL PSYCHOLOGY2
12PAS111PRINCIPLES OF PURCHASING2

Semester 2

s/nCourse CodeCourse TitleCourse Unit
1EED 126INTRODUCTION TO ENTREPRENEURSHIP2
2GNS 102COMMUNICATION IN ENGLISH2
3GNS 128CITIZENSHIP EDUCATION II2
4MKT121FUNDAMENTALS OF MARKETING II3
5MKT122BUSINESS MATHEMATICS II3
6MKT123CONSUMER BEHAVIOUR I3
7MKT124PRINCIPLES OF ECONOMICS II2
8MKT125PRINCIPLES OF ACCOUNTS II3
9MKT126PRINCIPLES OF SELLING3
10MKT127COMPUTER APPRECIATION II2
11PAS211PRACTICE OF PURCHASING2

National Diploma in Marketing - ND II

Semester 1

s/nCourse CodeCourse TitleCourse Unit
1BAM 211PRINCIPLES OF MANAGEMENT I3
2EED 216PRACTICE OF ENTREPRENEURSHIP2
3GNS 201USE OF ENGLISH II2
4MKT 211MARKETING MANAGEMENT I3
5MKT 213MARKETING ENVIRONMENT2
6MKT212BUSINESS STATISTICS I3
7MKT214RESEARCH METHODOLOGY2
8MKT215INTRO. TO ADVERTISING & PUBLIC RELATIONS3
9MKT216COST ACCOUNTING I3
10MKT217BUSINESS LAW/ SALES OF GOODS ACT2

Semester 2

s/nCourse CodeCourse TitleCourse Unit
1GNS 202COMMUNICATION IN ENGLISH II2
2MKT 221MARKETING MANAGEMENT II3
3MKT 226PRINCIPLES OF MANAGEMENT II2
4MKT 229INTEGRATED MARKETING PROJECT4
5MKT222RETAIL & WHOLESALE MANAGEMENT2
6MKT223CONSUMER BEHAVIOUR II2
7MKT224INTRODUCTION TO E-MARKETING3
8MKT225COST ACCOUNTING II3